JOSEPH
.
RICHARD
.
GROUP
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JOSEPH . RICHARD . GROUP .
Graphic Design | Marketing | Art Direction | Branding
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JRG is a leading hospitality and restaurant group, known for its vibrant venues and innovative dining experiences. As a Graphic Designer, Marketing Creative & Art Director, I shape the brand’s identity, create compelling marketing materials, and develop visual strategies that enhance guest experiences across digital and physical spaces.
About JRG & My Role
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From concept to execution, I design cohesive brand identities that define JRG’s venues. This includes logo development, typography, color palettes, and brand guidelines that ensure a strong and recognizable presence across all platforms.
Branding & Visual Identity
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Beyond design, I provide creative direction for photoshoots, campaign visuals, and in-venue branding, ensuring all creative assets align with JRG’s vision. From concept ideation to final execution, I guide projects that capture the essence of the brand and leave a lasting impact.
Art Direction & Creative Strategy
Marketing Campaigns & Promotions
Social Media Graphics – Engaging visuals for Instagram, Facebook, and TikTok.
Email Marketing & Digital Ads – Designed promotional emails and ad creatives.
Event Promotions – Posters, banners, and promo assets for major JRG events.
Blank Canvas Catering
"Elevating events through design. From wedding menus to fundraising packages, every detail matters."
I design menus, booklets, catering materials, and event branding for Blank Canvas Catering, JRG’s premium catering service. Whether it’s an intimate wedding, a corporate event, or a large-scale fundraiser, my designs bring a polished and professional touch to every experience.
After Dark
Late Night & Event Branding
"Where nightlife meets design—bold visuals, custom branding, & high-energy promotions."
AfterDark is JRG’s late-night brand, and I create custom event branding, social media content, and promotional materials that capture the energy of nightlife. From New Year’s Eve celebrations to exclusive themed events, I develop dynamic visuals that set the mood.
Event posters & banners
Social media branding & custom graphics
Special event logos & imagery
Where
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The Night
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Comes
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To Life
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Where . The Night . Comes . To Life .
Typography & Print Design
"Typography-driven design that makes an impact—menus, booklets, posters, and more."
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Typography is more than just words on a page—it’s an essential part of brand storytelling. I create sophisticated menus, booklets, and marketing materials that capture the essence of each venue, blending form and function to enhance the customer experience.
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Working with Adobe Photoshop, Illustrator, and InDesign, I craft high-quality print materials that bring JRG’s identity to life. From wedding menus to event booklets and fundraising packages, every piece is thoughtfully designed with layout, hierarchy, and brand consistency in mind.
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Posters, flyers, and branded documents need to command attention and communicate clearly. Whether it’s a limited-time event or an internal guide, my designs prioritize readability, style, and impact, ensuring that every piece serves its purpose while looking visually stunning.
