UNLOCK POTENTIAL . IGNITE CHANGE . ELEVATE SUCCESS.
UNLOCK POTENTIAL . IGNITE CHANGE . ELEVATE SUCCESS.
The Canadian Coaching Association connects individuals with certified coaches and trains aspiring coaches to make a real impact. The branding reflects transformation, connection, and growth—designed to inspire trust and motivation.
Branding Approach
The visual identity I developed reflects the association’s core values: transformation, connection, and growth. The branding strategy ensures a professional yet approachable aesthetic, appealing to both those seeking coaching and individuals looking to become certified life coaches.
Key Design Elements
Typography
Clean, professional fonts that communicate clarity and expertise.
Logo & Symbolism
A modern, uplifting logo that embodies transformation & support.
Color Palette
A blend of calming and motivating tones, balancing trust and inspiration.
Visual Assets
Custom iconography and brand elements reinforcing the theme of guidance and progress.
Coaching Excellence.
Final Deliverables
Logo & Brand Mark
Color Palette & Typography Guide
Social Media Templates
Marketing Materials